What are the PrestaShop Marketplace Guidelines?
The PrestaShop Marketplace Guidelines are a single reference document that gathers all quality criteria for modules and themes on the Marketplace.
They are designed to provide module and theme developers with a clear and comprehensive point of reference, helping them create compliant and high-quality products from the very first submission.
These guidelines cover all areas of quality:
Technical: performance, security, compatibility with PrestaShop versions.
UX/UI: ergonomics, visual consistency, and smooth user experience. (detailed recommendations will be available soon).
Marketing: product presentation, clarity of information, and perceived value.
Support and documentation: effective assistance and clear documentation for customers.
Why these guidelines?
Before creating this reference, several challenges were identified for module and theme developers:
Requirements were scattered across different documents, making information hard to find.
Some internal validation criteria were unknown or poorly understood.
Rejection messages did not always include links to specific rules, slowing down corrections.
To address these issues, the guidelines were created to:
Centralize all quality requirements in a single, easily accessible document.
Clarify validation criteria, so every module/theme developer knows exactly what is expected.
Facilitate the publication of compliant modules and themes on the first submission, reducing back-and-forth.
Improve communication between PrestaShop and its partners by making expectations transparent and understandable.
Objectives and vision of quality
These guidelines reflect PrestaShop’s overall quality vision, which goes beyond mere code compliance. They cover:
Technical quality: ensuring modules are performant, secure, and compatible with PrestaShop versions.
User experience and UX/UI: providing a consistent and intuitive interface so end-users enjoy a smooth experience.
Marketing and presentation: presenting modules clearly and attractively to help merchants make informed choices.
Support and documentation: delivering fast assistance and comprehensive information to customers.
By following these guidelines, you contribute to a more reliable and harmonious Marketplace, where quality is consistent for all users.
Why is it important to follow them?
Applying these guidelines allows you to:
Reduce validation time and the number of rejections.
Ensure higher quality of modules and themes.
Provide a consistent and satisfying experience to end-users.
Align all publishers with PrestaShop’s overall quality vision.
These guidelines are not fixed: what is recommended today may become mandatory tomorrow. Adopting them is therefore essential to anticipate future validation criteria.
Evolving vision
These guidelines are a living, evolving reference:
They will be regularly updated based on publisher feedback and new market requirements.
Current recommendations may evolve and become mandatory in the future.
The goal is to build an adaptable reference that continuously improves the quality of modules and themes on the Marketplace and supports the growth of the PrestaShop ecosystem.
Accessing the guidelines
You can consult the complete documentation here:
👉 PrestaShop Marketplace Guidelines
For any questions or suggestions, contact us at:
📧 partners-support@prestashop.com