New Marketing Sheet: what’s changed and why we revamped it.
1. Why we revamped the Marketing Sheet
The Marketing Sheet is the central place where you create, localize, and submit your product listings (modules, themes, emails, packs) for the PrestaShop Addons marketplace. It is used every day by sellers and internal teams for validation.
The legacy version of this page had several limitations:
- The form was long and hard to understand, especially for first‑time sellers.
- Field names were very technical and did not really guide you on how to write good marketing content.
- Images, documents, and multilingual content were managed in a fragmented way, which often led to inconsistencies across languages.
- Some fields (like tags/keywords) no longer had an impact on search or merchandising but still appeared in the form.
- Drafts and validation workflows were not always reliable, leading to frustration and support requests.
We have revamped the Marketing Sheet to:
- Make it easier and clearer to create a high‑quality product page.
- Reduce back‑and‑forth with validation teams by making requirements visible upfront.
- Improve multilingual management so that each language can be handled properly.
- Prepare the ground for new guidance features and better monitoring of your completion progress.
2. Main changes vs. the legacy Marketing Sheet
Below is a summary of the most important changes you will notice when using the new page.
2.1 Field labels and structure
- Before: A basic list of inputs with short, technical labels (for example “Name”, “Short description”).
- Now: Fields are grouped into clearer sections with more editorial labels, such as:
- “What is the name of your [product type]?”
- “How would you describe it in one sentence?”
Impact for you:
The form is easier to read and helps you understand what kind of content we expect, which should improve the marketing quality of your sheet and reduce rejections.
2.2 Product images and logo
- Before: Images could be uploaded with almost any ratio, leading to inconsistent thumbnails on the marketplace.
- Now:
- Product logo: must be a square image (e.g. 256×256px, PNG/JPG, under 2MB).
- Gallery images: minimum 1000×1000px, with format and size rules enforced, and a minimum number of images required.
Impact for you:
Your product will have a more professional and consistent visual identity on the marketplace. In return, you must respect the new image constraints when uploading assets.
2.3 Documentation per language
- Before: One single documentation field for all languages. You could upload multiple documents in the same field, sometimes mixing languages.
- Now:
- One documentation field per language tab.
- Each document is uploaded language by language (for example
readme_en.pdf,readme_fr.pdf). - Only one document can be uploaded at a time for each language.
Impact for you:
Documentation is now clearly separated by language, which improves clarity for merchants and for validation teams. In practice, you will upload your documentation separately for each language instead of using a single transversal field.
2.4 Removal of obsolete tag/keyword fields
- Before: You could add tags/keywords in dedicated fields that were historically used for search.
- Now: These tag fields have been removed, because they no longer impact search indexing.
Impact for you:
Less noise in the form. Focus on writing a clear title, descriptions, and benefits instead of relying on tags that are no longer used.
2.5 New multilingual workflow
- Before: You could edit or add several languages at the same time, which often led to incomplete or inconsistent translations.
- Now:
- You complete all mandatory fields in English first.
- Only then can you add a new language, one by one, via a dedicated flow.
- Secondary language tabs display only the fields that really need translation. Common fields (logo, price, etc.) stay managed at the default language level.
- A small completion indicator shows when all mandatory fields for a language are done.
Impact for you:
You build your sheet in a more structured way: first a solid base in English, then clean, consistent translations. This reduces the risk of partial or low‑quality localized pages.
2.6 “Transversal” fields limited to the default language
Some fields are common to all languages (for example certain configuration or country‑related fields).
- Before: These transversal fields were always visible in a side column, regardless of which language you were editing.
- Now: They are only visible and editable in the EN (default) version, and are not displayed in added languages.
Impact for you:
Less confusion when switching between languages. There is a single source of truth for shared information, and translated tabs focus purely on what needs localization.
2.7 New guidance tooltips
- Before: No in‑context help on how to fill fields, choose images, or prepare documentation.
- Now: Next to some inputs, you will see a tooltip icon. Clicking it opens guidance with best practices, examples, or links to guidelines.
Impact for you:
You can get help directly from the form on how to write better content, prepare your assets, and meet our guidelines, which should reduce the need to contact support.
2.8 Progress bar and long‑form navigation
- Before: No global overview of completion; the page felt long and it was easy to get lost.
- Now:
- A progress bar shows how far you are in completing mandatory fields.
- A sticky navigation bar at the bottom (desktop/tablet) shows the current language, submit button, and remaining submissions for the day.
Impact for you:
You always know where you stand in the completion process, which helps you plan your work and avoid missing required fields before submission.
2.9 Improved draft system
- Before: A draft system existed but was unreliable, which sometimes caused loss of work or confusion.
- Now:
- You can “Save and exit” at any time to create a draft for a new product creation.
- Drafts store all fields, assets, and languages you have filled so far.
- Drafts are visible in your product list and can be resumed or deleted with clear feedback.
- Once you submit the product for validation, the draft is converted into a created product and the draft itself is deleted.
Impact for you:
You can safely prepare complex sheets over several sessions without losing your progress, as long as you use the draft feature on new products.
3. What stays the same
Although the interface and workflows have evolved, some fundamentals remain unchanged:
- You still submit your Marketing Sheet for validation before your product goes live.
- The core information we need about your product (what it does, for whom, at what price, etc.) remains similar, even if the fields are organized differently.
- Our teams still review your content to ensure it matches our Marketplace Guidelines and provides a good experience for merchants.
4. Practical tips when using the new Marketing Sheet
- Prepare your assets first: have your square logo and at least three high‑quality images ready (respecting the new constraints).
- Write your content in English first: this is the mandatory base – once it is complete, add other languages one by one.
- Use tooltips and documentation: they are here to help you create a better product page and reduce rework.
- Use drafts for new creations: if you cannot finish in one go, use “Save and exit” to avoid losing work.
- If you are blocked: take a screenshot of the issue and contact support, mentioning whether you are editing a draft or an existing product.
5. FAQ
I cannot see some fields when I switch to another language. Is this a bug?
No. Some fields are transversal and managed only in the EN (default) version. Secondary language tabs only show fields that require translation.
Why can I not upload multiple documentation files in one place anymore?
Documentation is now managed per language, so each tab expects its own PDF. This improves clarity for merchants and validation teams.
My old images are not square. Do I need to re‑upload them?
For new or updated submissions, we strongly recommend updating your images to respect the new ratio and size rules, to ensure a consistent and professional display on the marketplace.